About

I design the systems that shape how stories live inside products.

As a creative lead at Disney+, I work across product, engineering, and studio teams to shape how audiences discover and experience content. Most of my work lives in the tension between structure and storytelling — building visual languages that can scale globally but still feel intentional.

I’ve led creative across franchise launches, cultural moments like May the Fourth, and the ongoing editorial work that keeps the platform feeling alive. I’m drawn to the kind of work that requires both judgment and craft, the kind where small decisions carry real weight.

I grew up in Mexico and now live in Los Angeles. Moving between cultures has shaped how I think about design. I’m comfortable with contrast; bold and minimal, expressive and restrained, and I try to build work that reflects that balance.

I don’t think good design needs to be loud. It just needs to feel right.

Outside of work, I’m traveling with my family, being happily outnumbered by my wife and two daughters, and keeping an unreasonable number of plants alive.